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In line with Tiger Beer's aim to showcase emerging Asian artists, selected AKAs will headline Tiger Translate events and engage in a creative exchange with other like-minded artists. This offers them an opportunity to converse, explore ideas and collaborate with established international artists who are passionate about Asia, and to showcase their work to the art and design communities in pioneering cities across three continents as part of the Tiger Translate 2007 global tour in New York, Berlin and Beijing.

Among the artworks showcased in NYC were those of Singapore-based Malaysian graphic- illustrator Kuanth, Malaysian mix-media artist Stephen Lau, and New York-based Singaporean photographer, Jing. These three Tiger AKAs attended the New York event alongside international design collective Surface to Air, fashion designer Mary Ping and lighting specialist James Clar.
 

Guests at the event were treated to a musical journey with internationally-renowned DJ duo A Touch of Class, tabla-sensation Suphala, multi-talented solo producer Taylor McFerrin, and the New York debut of DJ Burnt Friedman.
Tiger Translate 2007 kicked off to a resounding success over the weekend as its New York showcase unveiled a collection of commissioned works from the most progressive and cutting-edge emerging artists in Asia. Held at one of Manhattan’s newest event spaces, The Xchange, the event on 31 March saw attendance from over 500 trend-setting members of the New York arts and design community.
  A unique feature of Tiger Translate events is the collaboration between the international artists and the selected Tiger AKAs. At this New York installment, Surface to Air teamed up with Kuanth, Stephen Lau and Jing, to create a site-specific installation made up of 35 cubes, allowing each artist to customize their individual sides.
  From photographs to canvasses, the event showcased a wide range of artwork. To match the requirements of all participating graphic arts professionals, Hewlett-Packard (HP) provided printing capabilities that contributed to the success of the event.

Combining art with fashion, Surface to Air created a unique print inspired from traditional Asian designs. The stylish print was made into limited edition tote bags which were distributed at the event. The Surface to Air design was brought to life on canvas using the HP Designjet 5500 Printer Series that provided clarity and colour accuracy on innovative media like canvas.


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